GREW Solar unveils new brand film with RCB Women, celebrating power, performance & the future of clean energy

GREW Solar, one of India’s youngest and fastest growing solar PV module manufacturers, has unveiled its new brand film in association with the Royal Challengers Bengaluru Women’s Team. Featuring Lauren Bell, Radha Yadav, Shreyanka Patil from the RCB Women’s squad, the film reinforces GREW Solar’s commitment to performance, resilience and a future powered by clean energy.

Conceptualised by EiPi Media, Mumbai, the brand film draws a strong parallel between high performance in sport and high efficiency in solar technology. Through the presence of RCB Women players, GREW Solar brings alive the idea that consistent results are driven by discipline, teamwork and the right technology behind the scenes. The campaign aims to build stronger recall for GREW Solar as a dependable and future focused solar partner for India.

The film showcases how today’s generation is looking for brands that combine performance with purpose. Just as elite athletes rely on precision, strength and reliability to perform at the highest level, GREW Solar positions its solar PV modules as engineered for long term efficiency, durability and trust.

The TVC will be amplified across digital platforms including YouTube, Instagram and Linkedin, along with on ground integrations and visibility through the RCB Women’s ecosystem, enabling the brand to reach a wide and engaged audience.

Speaking on the launch, Vinay Thadani, CEO & Director, GREW Solar, said, “This brand film is a celebration of performance with purpose. Partnering with the RCB Women’s Team allows us to connect with a new generation that values excellence, ambition and sustainability. At GREW Solar, we believe clean energy is not just about technology, it is about building a stronger future with the right intent and partners.”

Rohit Reddy, Founder & CEO at EiPi Media said , “The brief from GREW Solar was clear and well-structured, which made execution seamless. Their backend preparation and decision-making enabled us to deliver high-impact assets within the assigned timeline, without compromising on quality or storytelling. This kind of ease of collaboration, backed by strong internal alignment, is where EiPi Media does its best work; fast, focused, and outcome-driven.”

As India accelerates its clean energy transition, GREW Solar continues to invest in manufacturing capability, brand integrity, and operational discipline to emerge as a trusted long-term partner in the solar value chain.